Gemawisata: Jurnal Ilmiah Pariwisata

Guest Decision To Book A Hotel Room Through Social Media : The Mediation Effect Of Behavioural Intention

Muhammad Alfarisyi, Feri Ferdian — Tue, 13 Jun 2023 00:00:00 +0700

The influence of social media on guest decision behavior in booking hotel rooms is increasingly relevant in today's digital era. Social media provides a broad platform for guests to seek information, interact, and make decisions regarding hotel room bookings. Perceived ease of use is an important factor influencing guests' decisions, where an intuitive interface, simple navigation, and a smooth booking process will influence their conclusion to make a booking through social media. In addition, perceived helpfulness is also a key consideration, where relevant information, reviews from previous guests, and useful recommendations on social media can shape positive perceptions and encourage guests to take the next step. Booking intention, as a result of perceived ease of use and usefulness, is also an important variable that influences guest behavior. This research aims to study and identify guests' decisions in booking hotel rooms through social media. One of them is to find out whether social media as a channel for booking hotel rooms is useful, easy to use, and easily accessible to the wider community. the type of research used is a quantitative approach with an explanation (explanatory research). The variables in this study are perceived easy use, perceived usefull, booking intention, and decision to book a hotel room. the population used in this study were UNP Hotel & Convention Center guests. The number of samples used was 111 respondents with purposive sampling technique and describe data from respondents' answers to questionnaires along with inferential statistical analysis techniques using the SEM (structural equilibrium modeling) data analysis method with the PLS (partial least square) approach. SmartPLS 3.intention order application. Booking intention significantly mediates between perceived ease of use and the decision to book a hotel room on social media. Social media. This is because the coefficients from X to M and M to Y are significant in both.

Peran Penting Pokdarwis Dan Kualitas Sumber Daya Manusia Desa Carangwulung dalam Pengelolaan Wisata Alam Grojogan Selo Gonggo

Thu, 15 Jun 2023 00:00:00 +0700

The tourism potential in Carangwulung Village is very diverse and has the opportunity to be developed into a tourist attraction. There are eight tourist destinations that have been developed in Carangwulung village, one of which is the Grojogan Selo Gonggo (GSG ) nature tourism. This tourist attraction is natural attractions that come from mountain water and also pine forests. Opportunities for tourism activities at GSG are very good, if the local community and the management are able to work together to achieve the expected goals. However, the fact is that over time the people who participate in managing the GSG experience a decrease in tourism awareness. This will not affect the future development of GSG natural tourism as tourism that is of interest to tourists. Therefore, the awareness of the Carangwulung village tourism community needs to be increased again so that the development of the GSG nature tourism is not in vain and gets maximum benefits from tourism activities. The formation of POKDARWIS and improving the quality of human resources play an important role in developing GSG natural tourism, with the aim of making GSG a tourist destination that is of interest to many tourists.

Analisis Pengaruh Kompetensi, Komitmen Dan Budaya Kerja Terhadap Kinerja Pegawai Dinas Kependudukan Pencatatan Sipil Kabupaten Demak

Thu, 22 Jun 2023 00:00:00 +0700

The performance of employees in an organization is affected by many factors, among them competence, commitment, and the culture of work. This research aims to know and analyze the impact of competence, commitment, and work culture on the performance of the Department of Population and civil registration of the Demak Regency. This research used a quantitative method. Data were obtained through documentation and questionnaires. The sample of this study comprised 82 respondents. Data was collected using a questionnaire. The data were then analyzed by using a multiple linear regression equation of SPSS version 25. The research concludes that : (1) competence positively and significantly influenced the performance of employees, (2) commitment positively and significantly has no impact on the performance of employees, (3) work culture positively and significantly influence the performance in the department of population and civil registration of the Demak Regency

Anaylisis Penerapan Program Chse Pada Masa Pandemi Terhadap Kepuasan Pelanggan Di Kenes Bakery & Resto, Jl. Magelang, Sleman, Daerah Istimewa Yogyakarta

Anggraini Retno Wulandari, Hendrajaya, Sapto Supriyanto — Thu, 22 Jun 2023 00:00:00 +0700

The Ministry of Tourism and Creative Economy held a CHSE (Clean, Health, Safety, and Environment Sustainability) program with the aim of restoring tourist confidence and revitalizing tourism during the pandemic. The CHSE program also ensures that the products and services provided meet health protocol standards in the hope of growing interest in visits. Implementation of the CHSE program at Kenes Bakery & Resto Jl. Magelang Km. 5.5 Sleman, DIY has complied with the standard health protocols issued by the Ministry of Tourism and Creative Economy. The CHSE program was implemented at Kenes Bakery & Resto Jl. Magelang Km. 5.5 Sleman, DIY has no effect on customer visiting interest. It was concluded that there were still many customers who did not know about the CHSE program and there were still many customers who had not been able to be disciplined in implementing health protocols and ignored the rules that had been applied.

PENGARUH KUALITAS PELAYANAN, CITRA, DAN FUNGSI OTA (ONLINE TRAVEL AGENT) TERHADAP KEPUTUSAN TAMU MENGINAP DI MASA PANDEMI COVID-19 (Studi Kasus Pada Hotel Grand Dian Brebes)

Desy Rahmawati Lukmana, Haniek Listyorini , Ray Octafian, Hendrajaya Hendrajaya — Thu, 22 Jun 2023 00:00:00 +0700

This research was conducted at the Grand Dian Hotel Brebes which aims to analyze and explain the influence of service quality, image and function of OTA (online travel agent) which is in poor condition due to lack of updates from OTA (Online Travel Agent) about hotel information, and prices from OTA (Online Travel Agent) is unstable.

Research data obtained through questionnaires and interviews. The sample used in the study were 94 respondents. The research results are expected to provide useful information for management and employees. The data obtained were processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis used multiple regression analysis to determine the effect of the independent variable on the dependent variable, test the model, test the hypothesis, and before doing the test, the validity and reliability tests were carried out first.

The results of the regression analysis show that the increase in guest decisions to stay is directly influenced by the quality of service, image and function (online travel agent). The results of the multiple regression analysis test showed a significant F value, with a correlation value of determination adjusted R2 square of 0.610. This shows that the quality of service, image and function (online travel agent) significantly influence the decision of guests to stay together with a close relationship of 61.0%. This shows that to improve the decision of staying guests, it is necessary to improve the quality of service, as well as the image and function of a good OTA (online travel agent) in the eyes of the community, it will increase the decision of guests to stay in the next period.

PENGEMBANGAN INFRASTRUKTUR DESA BERBASIS BUDAYA KERAJINAN WAYANG KULIT GUNA MENINGKATKAN PEMASARAN DI PUCUNG, DESA WUKIRSARI, KABUPATEN BANTUL, YOGYAKARTA

Elisabet Asalia Sarita Putri, Haniek Listyorini, Sri Yuwanti, Suwarti Suwarti — Thu, 22 Jun 2023 00:00:00 +0700

Infrastructure development is the duty and responsibility of both the Central Government, Provincial Government and Regency/City Regional Governments in accordance with the division of government affairs. One of the places in Bantul Regency that introduces leather puppet crafts to the wider community is Pucung as a center for shadow puppets. The development of village infrastructure based on the wayang kulit craft culture needs to identify the efforts of wayang kulit craftsmen in overcoming marketing barriers, infrastructure development efforts that have been carried out so far, and prioritized infrastructure to be equipped with the aim of increasing the marketing of wayang kulit crafts. This study uses qualitative methods with observations and interviews. The results of this study are that craftsmen market wayang kulit crafts online and digitally E-commerce to overcome the obstacles they face, the infrastructure related to the marketing of leather puppets that has been developed so far is a means of communication in the form of internet and WIFI, and infrastructure that is prioritized to be equipped is e-commerce digital marketplace.

STRATEGI PENGEMBANGAN MUSEUM RADYA PUSTAKA GUNA MENINGKATKAN DAYA TARIK WISATA DI KOTA SURAKARTA

Heri Kristanto, Yustina Denik R, Dyah Palupiningtyas — Thu, 22 Jun 2023 00:00:00 +0700

Radya Pustaka Museum is said to be the oldest museum in Indonesia. Radya Pustaka Museum is currently experiencing a setback in terms of tourist visits. This is due to two things, namely; 1. Pull factors or from the museum side, (collection, arrangement, promotion, interior design, interpretation, digitization). 2. Driving factors or from the visitor's side, (motivation drops, shifts in interest, lack of references). This study aims to determine the potential of the Radya Pustaka Museum as a tourist destination, along with efforts to develop the area into an integrated tourist destination. This research was conducted using a qualitative method in the Sriwedari Park area in general and the Radya Pustaka museum in particular. Data collection techniques were carried out by observations, interviews and document studies. Based on the results of data collection, it can be concluded that: (1) the Radya Pustaka Museum has the potential to be used as a cultural tourism destination, (2) a tourism attraction and tourist attraction development strategy is needed, (3) a tourism and regional development strategy is needed as well as good marketing support.

Model Pengembangan Agrowisata Berbasis Kopi Sebagai Daya Tarik Wisata Desa Wisata Colo Kudus

Thu, 22 Jun 2023 00:00:00 +0700

This research was conducted in the Colo Kudus Tourism Village, Central Java, which aims to understand and analyze the coffee-based agro-tourism development model as a tourist attraction in the Colo Kudus Tourism Village. And analyze what obstacles are experienced by the Colo Kudus Tourism Village Agrotourism. The data of this study were obtained through observation and interviews, the informants used in the study were 5 respondents. The results of the study are expected to provide useful information for coffee activists, the Colo Coffee community. The data obtained were processed using descriptive qualitative. Qualitative analysis uses data analysis, namely data collection, data reduction, data presentation, and drawing conclusions. The results showed that Arowisata Colo Tourism Village has a strategy model such as Coffee Education Tourism, training for farmers.

Pengaruh Kualitas Pelayanan, Fasilitas Hotel dan Harga Terhadap Kepuasan Konsumen Di Hotel Noormans Semarang

Thu, 22 Jun 2023 00:00:00 +0700

The purpose of this study is to determine the effect of service quality, hotel facilities and prices on customer satisfaction at Hotel Noormans Semarang. Research data obtained through documentation and questionnaires. The sample used in the study was 125 respondents. The data obtained were processed using descriptive analysis and quantitative statistical analysis. The data analysis technique used is multiple linear regression analysis, model testing and hypothesis testing. The results of the analysis show that partially and simultaneously the variables of service quality, hotel facilities and prices affect customer satisfaction at Noormans Hotel Semarang