Peran Digital Mareting dan Branding Produk dalam Pengembangan UMKM di Kelurahan Karangtengah

Authors

  • Anita Wulandari UPN Veteran Jawa Timur
  • Ikfina Rosyada Kamila UPN Veteran Jawa Timur
  • Rizkiyatul Awwalu Bil Khikmah UPN Veteran Jawa Timur
  • Bahtiar Arifuddin Fadturahman UPN Veteran Jawa Timur
  • Gerry Mario Alexis Martua Manalu UPN Veteran Jawa Timur
  • Dewi Puspa Arum UPN Veteran Jawa Timur

DOI:

https://doi.org/10.56910/wrd.v3i2.291

Keywords:

UMKM, Digital Marketing, Branding

Abstract

In today’s modern era, the development of small and medium-sized enterprises (SMEs) must be able to innovate in order to attract the attention of consumers and maintain their efforts. Many UMKMs experienced a decline in sales and could not grow even bankrupt during the Covid-19 pandemic last year. These conditions make the UMKM perpetrators have to think to be able to survive for the sake of their efforts. The transition of offline shopping to online (digitalized) in modern times will make it easier for UMKM to expand marketing access. The role of digital technology has a significant impact on UMKM. Emerging technological paradigms leverage the potential of a stronger and more sustainable UMKM. Social media and e-commerce can be the sales container of UMKM offenders. The aim of the community empowerment program on UMKM in the Middle East is to provide support for digital marketing training as an effort to develop and expand the technology-based marketing network (digital). After doing this dedication, it is hoped that the UMKM perpetrators in the Middle Coral Coral will continue to synergize for the sustainability of UMKM and the development of the economy of the community.

References

Arianto, B., 2020, Pengembangan UMKM Digital di Masa Pandemi Covid-19, ATRABIS: Jurnal Administrasi Bisnis, no 2, vol 6.

Raharja, S.J. , & Natari, S.U. (2021). Pengembangan Usaha Umkm Di Masa Pandemi Melalui Optimalisasi Penggunaan Dan Pengelolaan Media Digital. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 4(1), 108. https://doi.org/10.24198/kumawula.v4i1.32361S

Suwarni, E., Sedyastuti, K., & Mirza, A. H., 2019, Peluang dan Hambatan Pengembangan Usaha Mikro Pada Era Ekonomi Digital, Jurnal Ikraith Ekonomika, no 2, vol 2.

Tamtelahitu, T., M., Luturmas, J., Batlajery, V., Sameaputty, C., & Augustyn, A. N. A. (2021). Pelatihan Teknik Desain Logo Kemasan, Pengemasan Dan Pemasaran Produk Di Kelompok Mama Romi. 4(3). https://doi.org/10.36257/apts.vxix

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Published

2023-05-09

How to Cite

Anita Wulandari, Ikfina Rosyada Kamila, Rizkiyatul Awwalu Bil Khikmah, Bahtiar Arifuddin Fadturahman, Gerry Mario Alexis Martua Manalu, & Dewi Puspa Arum. (2023). Peran Digital Mareting dan Branding Produk dalam Pengembangan UMKM di Kelurahan Karangtengah. Jurnal Pengabdian Masyarakat Waradin, 3(2), 39–45. https://doi.org/10.56910/wrd.v3i2.291