Optimalisasi Hasil Pertanian Desa Pujon melalui Pengembangan Produk Stik Susu oleh UMKM Lokal
DOI:
https://doi.org/10.56910/wrd.v6i1.911Keywords:
Agribusiness MSME, Brand Consolidation, Digital Marketing, PLSD, PujonAbstract
This study aims to optimize agricultural and livestock yields in Pujon District, Malang, the largest dairy production center, facing the dilemma of commodity price fluctuations and limited product diversification. The method implemented was the Participatory Local Social Development (PLSD) approach, focusing on holistic intervention (research, design, implementation, and evaluation). The research subject was the owner of Geofarm, Feri Fahrian Maulana. The program aimed to transform the dairy and vegetable processed product, Milk Stick (STISU), from a home industry scale into a competitive business unit. Program results demonstrate significant strengthening of the pre-digitalization foundation, including successful product R&D, HPP/BEP formulation, acceleration of legal compliance (NIB and Halal Certification), and the establishment of digital assets and informative packaging. Strategically, the evaluation prompted the consolidation of the STISU brand as a sub-brand under the master brand "Geofarm", proving the effectiveness of PLSD in building young entrepreneurial capacity for community-based food security and market readiness in the digital era.
References
Alam, S., & Ramadhani, W. P. (2023). Transformasi digital UMKM di Indonesia selama pandemi. Journal Social Society, 3(2), 140–156. https://doi.org/10.54065/jss.3.2.2023.344
Apip, A. R., & Alfita, K. (2023). Pendampingan UKM mandiri desa guna meningkatkan kualitas dan produksi. JURNAL PASOPATI Pengabdian, 5(4), 180–182.
Ariodutho, S., Sugiyanti, L., Larasati, A., & Sukmawati, I. (2023). Pengaruh packaging produk terhadap persepsi kualitas dan nilai produk UMKM Anisa Bakery. MASARIN: Jurnal Manajemen Pemasaran Internasional, 2(1), 204–214.
Awang Teja Satria, A., & Almaedawati Erina, A. W. (2019). Profil kualitas susu segar di Kecamatan Dau, Kabupaten Malang. Jurnal Ilmu Pangan Dan Hasil Pertanian, 3(2), 150–158. https://doi.org/10.26877/jiphp.v3i2.5104
Badan Pusat Statistik Provinsi Jawa Timur. (2024). Jumlah produksi telur unggas dan susu sapi segar menurut kabupaten/kota di Provinsi Jawa Timur (kg). 2024. https://jatim.bps.go.id/id/statistics-table/3/V0VKcWNtVnhjSFEwZHpWdk1VaHdLMGhZV2pSbVp6MDkjMyMzNTAw/jumlah-produksi-telur-unggas-dan-susu-sapi-segar-menurut-kabupaten-kota-di-provinsi-jawa-timur-kg-.html?year=2024
Chandraone Putra Kefi Amtiran, A., Ali Omar Alahmad, K., Anwar Notodiputro, L., Atul Mualifah, I. (2025). Population, milk imports and exports in Indonesia 2020-2024. Jurnal Ilmiah Peternakan Terpadu, 13(November), 789–801.
Faizin, N., Irawati, S., Soseco, T., & Nurjanah, N. (2023). Inovasi produk olahan susu aneka rasa dan warna di Desa Pagersari, Kecamatan Ngantang, Kabupaten Malang. Mitra Mahajana: Jurnal Pengabdian Masyarakat, 4(2), 85–92. https://doi.org/10.37478/mahajana.v4i2.2857
Flesya, V. (2022). Pengelolaan permintaan dan kapasitas produksi pada UMKM sektor jasa di Kota Batam. Jurnal Penelitian Inovatif (JUPIN), 2(2), 375–382. https://doi.org/10.54082/jupin.88
Herlina, E., Haris, F., Prabowo, E., & Nuraida, D. (2021). Analisis pengendalian mutu dalam meningkatkan proses produksi. Jurnal Fokus Manajemen Bisnis, 11(September), 173–188. https://doi.org/10.12928/fokus.v11i2.4263
Hermawan, A. (2020). Consumer protection perception of halal food products in Indonesia. International Conference on Islam, Economy, and Halal Industry, 2020, 235–246. https://doi.org/10.18502/kss.v4i9.7329
Ichsan, M., & Putri, N. S. (2024). Peningkatan kualitas produk UMKM Kaidah Snack melalui digital marketing, upgrading kemasan, dan legalitas produk. ALMUJTAMAE: Jurnal Pengabdian Masyarakat, 4(1), 18–23. https://doi.org/10.30997/almujtamae.v4i1.11663
Khairi, U. A., Hasibuan, N., Zidan, A., Pratama, R., Islam, U., & Sumatera, N. (2024). Strategi pemasaran dan posisi target sebagai kunci keberhasilan bisnis. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 9(204), 9–17.
Larasati, F., Perkasa, D. H., & Paramadina, U. (2025). Strategi pengembangan kompetensi SDM dalam menghadapi tantangan digitalisasi di era industri. Action Research Literate, 9(1), 441–448. https://doi.org/10.46799/arl.v9i2.2809
Lazuarni, S., Ramadhanty, D. N., Barika, Z., Mandiri, I. G., Global, U. I., & Lazuarni, S. (2024). Packaging daya tarik dan branding UMKM. Reswara: Jurnal Pengabdian Kepada Masyarakat, 5(1), 375–382. https://doi.org/10.46576/rjpkm.v5i1.4125
Mwakisisya, H. J. (2020). The interface between participatory local social development (PLSD) and andragogy in improved opportunities and obstacles to development (O & OD) system in Tanzania. Journal Of Education and Practice, 11(14), 87–96. https://doi.org/10.7176/JEP/11-14-10
Nur, S. K. (2023). Legalitas usaha untuk perlindungan konsumen dalam perspektif hukum positif dan hukum bisnis syariah. JIMBIS: Jurnal Ilmu Manajemen Dan Bisnis, 2(4), 357–367. https://doi.org/10.24034/jimbis.v2i4.6244
P.N. Sharma & Yutaka Ohama. (2009). Participatory local social development—An emerging discipline. Indian Journal of Public Administration, 55(2), 316–319. https://doi.org/10.1177/0019556120090219
Ramdani Alfalah, I. Purnamasari, H. Ramdan, W. A. Rahmat, D. Rismawati, E. Nurlela, A. L. H. (2025). Peningkatan UMKM melalui penguatan legalitas, tata kelola keuangan, dan pemasaran berbasis digital. Jurnal Pengabdian Masyarakat: Ekonomi Dan Bisnis Digital (JPMEBD), 2(3), 284–290. https://doi.org/10.70248/jpmebd.v2i3.3083
Sahidin Hayat, M. S. (2024). Model pemberdayaan-partisipatif masyarakat melalui kelompok tani. Jurnal Pertanian Agros, 26(4), 1698–1707. https://doi.org/10.37159/jpa.v26i4.4834
Sidiq, A., Studi, P., Industri, T., Malahayati, U., & Period, P. (2017). Analisis kelayakan bisnis dengan pendekatan aspek finansial (studi kasus perusahaan mebel di CV. Omah Jati Gallery). Jurnal Riset Akuntansi Dan Manajemen, 6(1), 18–23.
Soeyatno, R. F. (2025). Manajemen agribisnis peternakan sapi perah Kecamatan Pujon, Kabupaten Malang, Jawa Timur. Scientific Journal Of Reflection, 8(3), 891–903. https://doi.org/10.37481/sjr.v8i3.1163
Widianingrum, D. C., & Septio, R. W. (2023). Peran peternakan dalam mendukung ketahanan pangan Indonesia: Kondisi, potensi, dan peluang pengembangan. National Multidisciplinary Sciences, 2(3), 285–291. https://doi.org/10.32528/nms.v2i3.298
Widianingsih, I. (2007). Participatory local social development: In search of new development model in Indonesia.
Winarno, A., Yorozi, M., Fedin, A., Hanim, N., & Salleh, M. (2022). The effect of technological literacy, learning facility, and family environment on students' learning motivation. Jurnal Pendidikan: Teori, Penelitian, Dan Pengembangan, 7(7), 246–251. https://doi.org/10.17977/jptpp.v7i7.15404
