Efektifitas Manajemen Keuangan UMKM di Kota Palangka Raya Sebagai Strategi pada Masa New Normal Covid-19

Authors

  • Dicky Perwira Ompusunggu Universitas Palangka Raya
  • Melya Nanda Universitas Palangka Raya

DOI:

https://doi.org/10.56910/jvm.v9i2.277

Keywords:

Financial management, MSME, New Normal COVID-19

Abstract

This journal discusses the effectiveness of financial management in Micro, Small and Medium Enterprises (MSMEs) in Palangka Raya City as a strategy in dealing with the New Normal period of COVID-19. The purpose of this research is to find out how MSMEs in Palangka Raya City manage their finances during the pandemic and how it affects their business performance. The method used in this study was direct interviews with 3 respondents consisting of MSME owners and their financial managers. The results of the study show that MSMEs in Palangka Raya City apply various financial management strategies such as cost savings and increased efficiency in their business processes. In facing the New Normal period of COVID-19, effective financial management can help MSMEs to continue operating and even improve their business performance. In conclusion, effective financial management is a key factor in maintaining the survival of MSMEs during this pandemic.

 

References

Agus, Sartono. 2011. Manajemen Keuangan Teori dan Aplikasi. Yogyakarta: BPFE.

Alfrian, G. R., & Pitaloka, E. (2020, November). Strategi Usaha Mikro, Kecil, dan Menengah (UMKM) bertahan pada kondisi pandemik covid 19 di Indonesia. In Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV) (Vol. 6, No. 2, pp. 139-146).

Asmini, A., Sutama, I. N., Haryadi, W., & Rachman, R. (2020). Manajemen business cycle Sebagai basis Peluang Usaha Pasca Covid-19: Suatu strategi pemulihan ekonomi masyarakat. Indonesian Journal of Social Sciences and Humanities, 1(2), 121-129.

Darsono Dan Tjatjuk, Siswandoko, 2011, Manajemen Sumber Daya Manusia. Abad 21, Nusantara Consulting, Jakarta.

Musthafa. 2017. Manajemen Keuangan. Yogyakarta: CV. Andi Offset.

Sarfiah, S. N., Atmaja, H. E., & Verawati, D. (2019). UMKM sebagai pilar membangun ekonomi bangsa. Jurnal REP (Riset Ekonomi Pembangunan), 4(2), 1-189.

Sentosa, A., Norsandi, D., Karya, B., Haryani, T., & Yanti, E. V. (2023). UKM BERKAT UHAT KAYU BERBASIS PASAR ONLINE DI KOTA PALANGKA RAYA. Media Abdimas, 2(1), 69-73.

Suryana. 2011. Kewirausahaan Pendoman Praktis: Kiat dan Proses Menuju. Sukses. Jakarta: Salemba Empat.Tulus T. H. Tambunan. 2009. UMKM di Indonesia, Bogor: Ghalia

Downloads

Published

2023-05-04

How to Cite

Dicky Perwira Ompusunggu, & Melya Nanda. (2023). Efektifitas Manajemen Keuangan UMKM di Kota Palangka Raya Sebagai Strategi pada Masa New Normal Covid-19. Jurnal Visi Manajemen, 9(2), 01–07. https://doi.org/10.56910/jvm.v9i2.277