Analisis Persepsi Masyarakat Terhadap Pengembangan Pariwisata di Kota Parepare

Abstract

This study aims to assess how the development and tourism potential of Parepare City are perceived by the local community. Using a mixed-method approach (qualitative and quantitative), this research analyzes five main components (A5): Attraction, Amenities, Ancillary Services, Activities, and Accessibility, utilizing the Weighted Analysis technique (Likert Scale) to provide a structured evaluation. The findings indicate that public perceptions of tourism development vary. Artificial attractions received high ratings and are considered a key strength. Regarding amenities, the availability of places of worship was rated as the most adequate. However, in ancillary services, facilities such as clean water, electricity, and culinary services still require improvement. In terms of activities, events like festivals and recreational activities were deemed to be suboptimal in terms of implementation, management, and the involvement of local SMEs. Meanwhile, in the accessibility component, institutions such as Pokdarwis have not been effectively implemented. Therefore, a development strategy is needed that actively involves the community through training and empowerment, as well as continuous support from the government. Infrastructure improvement and regular evaluations are essential steps to enhance tourist interest in visiting Parepare City.