Manajemen Strategis dalam Menghadapi Tantangan Globalisasi : Integrasi Teknologi, Budaya, dan Keberlanjutan untuk Daya Saing Global
DOI:
https://doi.org/10.56910/jvm.v10i2.592Keywords:
Globalization, Strategic, Management, TechnologicalAbstract
Globalization has created new challenges for companies to enhance their competitiveness in the global market. The rapidly changing business environment requires the adoption of effective strategic management, including technological innovation, cultural adaptation, sustainability, and human resource management. This study aims to analyze these factors in addressing globalization challenges and provide practical recommendations for companies. The research employs a descriptive qualitative method, with data collection through in-depth interviews, observations, and document analysis. The study was conducted over three months with companies from various industrial sectors as subjects. The findings indicate that companies capable of integrating technological innovation and cultural adaptation gain a greater competitive advantage in the global market. Additionally, sustainability and human resource management play critical roles in supporting the implementation of global strategies. However, the greatest challenge is faced by SMEs, which encounter resource limitations in adopting global strategies. The implications of this research highlight the need for government support to accelerate digitalization and enhance human resource capacity. Future researchers are recommended to examine the role of government policies in strengthening the global competitiveness of small and medium enterprises.
References
Agustina, I., Rahmanu, I., Saputri, H., & Tahang, M. (2024). The strategic role of environmental accounting in promoting business sustainability in Indonesia. Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan, 2(3), Article 3. https://doi.org/10.59639/asik.v2i3.71
Arda, D. P. (2024). The importance of presenting cooperative financial reports to create good cooperative governance: Indonesia case. Jurnal Akuntansi Dan Bisnis Indonesia (JABISI), 5(1), Article 1. https://doi.org/10.55122/jabisi.v5i1.1258
Asmana, Y., Tukiran, M., Sukardi, S., & Zainuddin, Z. (2024). Factors that influence banking performance: A narrative literature review. UJoST- Universal Journal of Science and Technology, 3(1), Article 1. https://doi.org/10.11111/ujost.v3i1.141
Azzahra, S. A., Nurrahman, S., & Saefullah, A. (2024). Integrasi kecerdasan buatan dalam sistem rekomendasi produk untuk e-commerce. Jurnal Sains Dan Teknologi, 3(1), Article 1. https://doi.org/10.58169/saintek.v3i1.394
Azzahra, S. A., Saefullah, A., Tohiroh, T., Abas, F., Rifia, T. N. I., Zainuddin, Z., Putra, I. R., Nurhayati, N., Nurhakim, R., Hidayatullah, S., Saputri, H., & Tahang, M. (2024). Pemberdayaan masyarakat dalam pengelolaan hewan kurban yang halal dan baik di Masjid Baiturrahman. Journal of Community Research & Engagement, 1(1), Article 1. https://doi.org/10.60023/x3t9kw02
Calabrese, A., Dora, M., & Han, Y. (2020). Sustainable innovation and global competitiveness. Journal of Business Research, 120, 87-95. https://doi.org/10.1016/j.jbusres.2020.07.004
Carroll, A. B., & Laasch, O. (2021). Responsible business in a changing world: New managerial approaches. Journal of Management Studies, 58(5), 1121-1145. https://doi.org/10.1111/joms.12657
Chen, H., Tsai, M., & Liu, C. (2021). The role of digital transformation in global competitive advantage. International Journal of Information Management, 56, 102240. https://doi.org/10.1016/j.ijinfomgt.2021.102240
Dagnino, G. B., Levanti, G., & Minà, A. (2021). Benchmarking global strategies: Theory and practice. Strategic Management Journal, 42(4), 731-751. https://doi.org/10.1002/smj.3138
García, M., Pérez, J., & González, C. (2022). Corporate social responsibility and consumer trust in global markets. Sustainability, 14(8), 4856. https://doi.org/10.3390/su14084856
Ghosh, S., Dutta, S., & Banerjee, S. (2021). No barriers entry in the global market: An empirical study. International Journal of Economics and Business, 15(3), 45-67. https://doi.org/10.1007/s41267-021-00493-8
Goyal, P., Tandon, A., & Agarwal, R. (2023). Digital transformation and speed of market entry. Journal of Global Business Studies, 3(1), 102-119. https://doi.org/10.1108/JGBS-01-2023-0005
Gupta, R., Singh, S., & Mehta, P. (2022). Strategic management for global competitiveness. Journal of Business Strategy, 43(7), 100-125. https://doi.org/10.1108/JBS-02-2022-0021
Hartono, R., Saksana, J. C., Zakaria, T. R., & Azzahra, S. A. (2024). Strategi manajemen, dalam meningkatkan disiplin, kemandirian dan integritas santri dengan penanaman nilai-nilai kebangsaan pada asrama Al-Fajar Ma’had Al-Zaytun Indramayu Indonesia. Jurnal Ilmiah Ekonomi Manajemen & Bisnis, 5(1), Article 1. https://doi.org/10.60023/gb0nph57
Hill, C. W. L., Jones, G. R., & Schilling, M. A. (2022). Strategic Management: An Integrated Approach. Cengage Learning.
Jayaun, J. (2024). Peran kampus dalam pengembangan karir dan kewirausahaan. Jurnal Ilmiah Ekonomi Manajemen & Bisnis, 5(2), Article 2. https://doi.org/10.60023/sa967850
Kuncoro, M., & Saraswati, R. (2023). Innovation and customer experience in the global era. Journal of Innovation and Entrepreneurship, 10(1), 67-85. https://doi.org/10.1007/s10843-023-00278-3
Patton, M. Q. (2015). Qualitative Research & Evaluation Methods (4th ed.). Sage Publications.
Rothaermel, F. T. (2021). Strategic Management: Concepts and Cases. McGraw-Hill Education.
Saefullah, A., Hidayatullah, S., Fadli, A., & Candra, H. (2025). The impact of transformational leadership on energy innovation: A review from the viewpoint of the consumer. International Journal of Artificial Intelligence Research, 8(1.1), Article 1.1. https://doi.org/10.29099/ijair.v8i1.1.1357
Siregar, F. G., Saefullah, A., Candra, H., Fadli, A., & Pardian, R. (2024). Evaluasi penerapan ISAK 35 terhadap laporan keuangan di pendidikan tinggi: Studi kasus STIE Ganesha. Innovative: Journal of Social Science Research, 4(2), Article 2. https://doi.org/10.31004/innovative.v4i2.9787
Yin, R. K. (2020). Case Study Research and Applications: Design and Methods (6th ed.). Sage Publications.
