Analisis Pengembangan Wisata Pantai Watu Karung Kabupaten Pacitan melalui Pendekatan 4A
DOI:
https://doi.org/10.56910/gemawisata.v21i2.691Keywords:
Watu Karung Beach, Tourism Potencial, 4A Elements, Tourism DevelopmentAbstract
Tourism potential in Pacitan Regency serves as a major attraction for both domestic and international visitors. Located on the eastern southern coast of Java, Pacitan is widely recognized for its prominent beach destinations. Among them, Watu Karung Beach stands out as a favored site, particularly among international tourists drawn to its surfing opportunities. This study aims to identify the potential of Watu Karung Beach based on the 4A elements of tourism: Attraction, Accessibility, Amenities, and Ancillary services. A descriptive qualitative method was employed, utilizing literature review, observation, and documentation as data collection techniques. The findings indicate that Watu Karung Beach possesses strong potential in terms of natural attraction and tourism activities. However, supporting facilities and ancillary services remain limited and require further development to enhance visitor comfort and the destination’s competitiveness. The study recommends strengthening infrastructure, improving tourist information services, and diversifying tourism activities as strategic steps toward promoting sustainable tourism development.
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